I help local business people communicate and engage with greater impact.

Let me be your goto. My name is Briyan Frederick. I can help with that.

About Me

Helpful Information Topics

Founder Briyan Frederick shares insights from hist 35 years helping local business people communicate and engage.

Web Design

Comprehensive insights into creating robust, functional websites for local businesses, focusing on essential elements and best practices.

eCommerce

Establishing and managing an online business, covering topics from platform selection to strategies for success in digital commerce

Brand Development

Building, maintaining, and enhancing a strong brand, covering strategies for effective brand communication and reputation management.

Product Development

Insights on creating innovative products, from idea conception to market launch, including design, testing, and refinement strategies.

Every Door Direct Mail

Leverage USPS’s EDDM service for targeted marketing, covering planning, design, and tracking for effective direct mail campaigns.

Google & Search

Strategies for optimizing online content for Google’s search algorithms, including SEO best practices, keyword research, and analytics tracking.

Amazon

Launching and growing an ecommerce business on Amazon’s platform, discussing market research, product selection, pricing strategies, and customer engagement.

Youtube

Strategies for local businesses to leverage YouTube, focusing on creating engaging content, targeting local audiences, and optimizing SEO.

Podcasting

Connect with local communities using podcasts. It covers content creation, audience targeting, and SEO optimization.

AI and LLM’s

How businesses can leverage AI and advanced language models to optimize operations, enhance customer engagement, and drive growth.

Customer Relations

Building and maintaining strong customer relationships, focusing on communication strategies, customer service excellence, and CRM tools.

Etc.

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Recent Additions

Media

Podcasts, Youtube, Newsletters

Locale Business Channel & Podcast

  • Digital Transformation Stories: Hear firsthand accounts from local business owners who’ve successfully navigated the transition to digital, learning about their challenges, triumphs, and key takeaways.
  • eCommerce Masterclass: Deep-dive into the world of eCommerce with industry experts, discussing everything from setting up an online store to optimizing it for maximum customer engagement and profitability.
  • Marketing in the Digital Age: Explore the latest trends in digital marketing, with practical tips on social media strategies, SEO, content marketing, and more to help your local business stand out in the crowded digital landscape.

Locale Business Newsletter

  • Expert eCommerce Insights: Subscribe for regular updates on the latest trends, tools and strategies in eCommerce that can help transform your local business into a thriving online enterprise.
  • Exclusive Digital Marketing Tips: Get access to exclusive content with actionable digital marketing advice designed specifically for local businesses looking to increase their online visibility and customer engagement.
  • Success Stories & Case Studies: Be inspired by success stories of local businesses who’ve successfully made the leap to digital, and learn from case studies that highlight effective strategies and lessons learned.

“Briyan Frederick has saved us thousands of hours of work and has unlocked insights we never thought possible.”

Annie Steiner

CEO, Greenprint

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